A link, not an install
Respondents join from the browser without an app or an account, which keeps recruitment and scheduling straightforward.
Qualitative fieldwork depends on trust. Respondents share more when they know where their words go, and clients ask the same question before every project: where does the recording live, and how long is it kept?
Airtape answers that in the browser. Respondents join with a link and no account, each interview is recorded locally as separate audio and video tracks, and the files are stored on EU servers with a defined retention window.
Why teams choose Airtape
Separate local tracks
Each interview is recorded locally as separate audio and video, so the raw material stays usable for coding and analysis.
EU storage and no trackers
Recordings are stored on EU servers with a defined retention window and no third-party trackers on the recording page.
Client-ready answers about data
When a client asks how respondent data is handled, the answer should be short: consent before recording, storage in the EU, a defined retention window, deletion when the project ends.
Respondents consent to the recording before it starts
Recordings are stored on EU servers
A defined retention window applies to each project
Recordings can be deleted when a project ends
A fieldwork workflow you can document
Consent before recording
The respondent agrees to the recording before the interview starts, in language your team can adapt.
Storage in the EU
Recordings are written to servers in the European Union rather than to a stack spread across regions.
Defined retention
A retention window sets how long recordings are kept, so fieldwork data does not stay around longer than the project needs it.
Deletion and access
Recordings can be deleted when a project closes, and access stays with the researchers who need it.
Market research recording checklist
A short checklist for recorded fieldwork: consent, storage, retention and access, ready to adapt for your next project.
Get consent before the interview starts
Confirm where the recording is stored
Set a retention window for the project
Decide who can access the recordings
Frequently asked questions
Do respondents need an account?
No. Respondents join through a browser link, without installing anything or creating a login.
Where are the recordings stored?
On servers in the European Union, with a defined retention window and no third-party trackers on the recording page.
Can we keep interviews as separate files per respondent?
Yes. Each participant is recorded locally as separate audio and video tracks, which keeps analysis flexible.
Does Airtape replace our data protection review?
No. Airtape provides the recording workflow and the data-location facts; your own review decides what fits each project.